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Economy of Sin: New pot merchants make their pitch to soccer moms

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After raising $200,000 and spending months zigzagging through Washington state’s fast-evolving cannabis rule book, Pete O’Neil is trying to open three marijuana stores. The C&C brand name of his outlets, pending locations in Bremerton and Seattle, is a nod to the stoner comedy team of Cheech & Chong. But the stores he plans to open, with hardwood floors and blond cabinets, will look less like a stereotypical toker’s dream than like high-end vitamin shops. “We want them to be appealing to…

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