The Washington state Health Benefit Exchange is spending $2.6 million in its latest advertising push to persuade young, healthy people across the state to get health insurance.
The ads, which will run through the end of March, feature a fictitious rap duo who interview people who have successfully signed up for coverage through the Washington Healthplanfinder.
“For many young adults, the thought of getting health insurance occurs only after an accident or illness,” said Michael Marchand, director…
The Washington state Health Benefit Exchange is spending $2.6 million in its latest advertising push to persuade young, healthy people across the state to get health insurance.
The ads, which will run through the end of March, feature a fictitious rap duo who interview people who have successfully signed up for coverage through the Washington Healthplanfinder.
“For many young adults, the thought of getting health insurance occurs only after an accident or illness,” said Michael Marchand, director…