As part of its end run to enroll young invincibles for health coverage before the March 31 deadline, Washington’s exchange released a video of blooper outtakes from its latest ad campaign.
The ads featured a fictitious rap duo that interviews people who have successfully signed up for coverage through the Washington Healthplanfinder. The Health Benefit Exchange’s marketing team took some heat from exchange board members who thought the $2.6 million campaign was offensive or off-target for the…
As part of its end run to enroll young invincibles for health coverage before the March 31 deadline, Washington’s exchange released a video of blooper outtakes from its latest ad campaign.
The ads featured a fictitious rap duo that interviews people who have successfully signed up for coverage through the Washington Healthplanfinder. The Health Benefit Exchange’s marketing team took some heat from exchange board members who thought the $2.6 million campaign was offensive or off-target for the…