Washington state’s Health Benefit Exchange is ramping up efforts to get people covered before the open enrollment deadline hits on March 31.
As the deadline approaches, the exchange is using events, partnerships, social media engagement and a final wave of advertising to reach a wider audience — but with a specific focus on reaching young, healthy people. Advertising continues through the end of the month on TV, print, radio, billboards and online.
Those young, healthy people known as "young…
Washington state’s Health Benefit Exchange is ramping up efforts to get people covered before the open enrollment deadline hits on March 31.
As the deadline approaches, the exchange is using events, partnerships, social media engagement and a final wave of advertising to reach a wider audience — but with a specific focus on reaching young, healthy people. Advertising continues through the end of the month on TV, print, radio, billboards and online.
Those young, healthy people known as "young…