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Washington Healthplanfinder takes its search for young invincibles to Sasquatch Festival

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Much has been made of the need for young, healthy adults to participate in the new state health exchange in order for it to succeed — so Washington is taking that effort to the Sasquatch Music Festival. The exchange is partnering with Live Nation, the Beverly Hills, Calif.-based producer of Sasquatch and other shows, to send health agency reps to concerts to connect with the population best known as "young invincibles." “We can leverage the affinity and trust that Washington concert-goers,…

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