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Outlook 2014 health care: Price transparency

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Transparency will be the health care buzzword of 2014, particularly in Washington, which has an industry-government collaboration working to bring clarity to the health care decisions that consumers make. The difference in 2014 will be that people won’t just demand transparency for health care quality — they will want to know what they are paying for. Price transparency is a tremendous challenge in an industry built on secretive price negotiations between insurers and providers. The health…

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