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Washington health exchange introduces Chance, the face of a $13M ad buy

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A cheerful little girl named Chance will soon be ubiquitous in Washington state, reminding everyone just how unpredictable and terrifying life can be at times — especially without health insurance. Chance is the new character created to promote the state’s health exchange, an online insurance marketplace call the Healthplanfinder. In TV and web ads, she will personify the risk of going without health insurance. The videos will show people in everyday situations taking a chance with their health…

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