Washington state will spend more than $26 million to advertise its upcoming health exchange on TV, radio, online and in print.
The goal is to get uninsured people covered through the exchange, known as Healthplanfinder, an online marketplace where people will be able to shop for health insurance and, in some cases, get subsidies.
Early marketing efforts are scheduled to roll out this week. Television ads and the full marketing effort won't land until mid-September. People will be able to start…
Washington state will spend more than $26 million to advertise its upcoming health exchange on TV, radio, online and in print.
The goal is to get uninsured people covered through the exchange, known as Healthplanfinder, an online marketplace where people will be able to shop for health insurance and, in some cases, get subsidies.
Early marketing efforts are scheduled to roll out this week. Television ads and the full marketing effort won't land until mid-September. People will be able to start…